Contrary to the thoughts of the minority of any MMO playerbase, it's only a small percentage of players that bother looking outside the game itself for news and information about a game. An even smaller portion of that minority is actually interested in doing more than just lurking, in other words posting. I wonder what the numbers stack up like for the like even smaller portion of the "active" minority, that further go on and do things like blogs, articles, videos, etc?
At any rate, the small minds of the minority seem to always be so amazed that some player they run across, in-game, isn't aware that some event is going on. Obviously, the vast majority have something that the self proclaimed "hard core", or the "informed", don't have. A life and/or they are new players and have more than enough on their hands learning all the little nooks and crannies of the Eve interface let alone worrying about finding all the different fora where all the little external community sheep like to congregate. Quite likely, also a clue about more important things, and probably a little something called "moderation". For those lacking real social skills or even a little life experience, their world consists of electrons lined up in convenient patterns in side computers, and they are short sighted and narrow minded enough to assume that every one is as cloistered as they are. That's not to say that all fora members, bloggers, pod casters, etc, are vapid electronic game junkies, but many fora, and most posts add little to enhance anything except a post count.
Whilst I'm out and about, if the conversation goes that way, or right now, for example, with the goon-derps rampaging for a month, I make sure I pose a friendly question to the asteroid belt neighbors as to whether they know about hulkageddon or not. I'm not surprised that they don't know nor do I assume they are dullards. It's just a game, and in time, like me, they'll likely find that most community and fora posts are little more than white noise generated be little herdlets trying hard to fit and be cool with their TLDR/hurr-durr/HTFU/pubbie parroting.