In a bit of "extraspection"(yes, new word, I submitted it to Websters just now), I noticed that other high sec players don't see PVP the way it pretty much really is in Eve. They see different forms of gameplay as completely separate actions, and "PVP" is a term that is defined as one player, usually someone despicable, blowing up someone else, usually "minding their own business" in a transport or mining ship. I see them all as pretty much the same thing, PVP, and PVP always involves the loss of ISK.
The obvious form of ISK loss is an assploded ship. The ship is an asset, but it was likely bought with ISK, or made out of minerals/things with an ISK value.
When someone gets robbed, or scammed, whether it's for an item or a ship, a pyramid scheme, for a contract gone wrong or mis-typing a market sell/buy order, it's still a loss of ISK, and even in the market, it's still player vs player. It doesn't always involve blowing something up.
If someone bum rushes your incursion room and snakes your completion out from under you, or nija loots or salvages your mission, that's PVP, but more importantly, it's a loss of ISK.
Even in the heady world of miner bumping or another mining fleet out-mining the other players in the belt, forces them to move more often, and that too, is PVP. It's loss of ISK, loss of ore income.
There are a myriad of ways to PVP in Eve, and that's not at all saying that I condone assholery like straight up ganking or the scammers themselves, but in the end, it's still a loss of ISK, which makes it PVP.